First Alliance

Technical Representation


[Under Construction]


Established 1987

Manufacturer's Representative

Colorado, Utah, Idaho, Wyoming and Montana

Our Philosophy

  1. Develop and maintain long term relationships with our customers and principals.
  2. ♦ Adhere to the highest ethical standards and respect the individuality of all we deal with.
  3. ♦ Provide stability for our employees, customers and principals enhanced by a positive working environment in both our business and personal lives.
  4. Our customers and principals are our highest priority.

Our Strategy

  1. Raise our customer and principal's expectations so that we stand out above our competitors.
  2. ♦ Utilize all our people's resources and encourage their professional growth and fulfillment.
  3. ♦ Continuously analyze our processes and methods for improvement and improve delivery of our service to our customers.
  4. ♦ Demonstrate a superior sales and marketing capability in our territory relative to what our competitors and principals could provide.

Our Ambition

  1. To dominate those market segments our principals participate in and become the foremost, leading edge, technical electronic component sales representative organization in Colorado and Utah.


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Last modified: 04/12/06